Like the hundreds of journalists and millions of fans who were so passionate and vocal about the Dead Island trailer, we too were awestruck. The trailer went on to win the Golden Lion in Cannes at the International Festival of Creativity, the advertising industry’s highest honor, and it was featured by Adweek on their annual list of the World’s Best Commercials. Told in a stark, non-linear fashion, the wrenching trailer captured worldwide fan attention and unanimous critical praise upon its debut, receiving over 1 million hits in its first 24 hours online, and nearly 10 million views by two days after its debut. The official release from Lionsgate said the following:ĭead Island is a global brand first introduced through a teaser trailer that told the story of a family on vacation at a tropical resort who is besieged by zombies. If Lionsgate fails to get the financing for the film then they take a minimal loss, but if Lionsgate decides to make the movie then the option guarantees that they will be able to buy the full rights to the game. An option allows Lionsgate to put down a small percentage of the rights to Dead Island. Lionsgate Co-Chief Operating Officer, Joe Drake, announced today that the company has optioned the film rights from the publisher of Dead Island, Deep Silver.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |